Manpower Inc. and the World of Virtual Work

The virtualization of the labor market is similar to emerging labor markets in many countries of the world, facing many of the same infrastructure challenges as it develops and matures. After two years, Manpower continues to further define the next stages of virtual work, which are emerging in 3D worlds such as Second Life.
Launched in July 2007, the Manpower Island is a place where job seekers, employers and entrepreneurs can come together in an interactive forum to learn about and explore the World of Virtual Work, share ideas and identify new opportunities in traditional and non-traditional meeting spaces ranging from an amphitheater to a relaxing spot on the virtual beach. Built as a learning community, Manpower Island features a variety of virtual work resources, including an orientation trail to teach “newbies” how to move around, interact and teleport around Second Life; and a series of work-related stations offering advice on creating a virtual resume, preparing for both Real Life and Second Life job interviews, obtaining appropriate attire and finding a job in the virtual world.

"Since we established our presence in Second Life two years ago, social networks have completely evolved the labor market, " said Manpower Inc. Chairman and CEO Jeff Joerres. "Now, every social network has some underlying current related to job searching or career development. We are seeing the emergence of a flexible new model for virtual work, led by entrepreneurial, tech-savvy individuals who dictate when, where and how they work. We are focused on what motivates and interests this new breed of workers, giving us the ability to create practical solutions that help our clients attract, engage and retain winning talent."