Power of Collaboration: Manpower's First Anniversary in Second Life.
The virtualization of the labor market is similar to emerging labor markets
in many countries of the world, facing many of the same infrastructure challenges
as it develops and matures. After one year, Manpower continues to further define
the next stages of virtual work, which are emerging in 3D worlds such as Second
Life.
Launched in July 2007, the Manpower Island is a place where job seekers,
employers and entrepreneurs can come together in an interactive forum to learn
about and explore the World of Virtual Work, share ideas and identify new opportunities
in traditional and non-traditional meeting spaces ranging from an amphitheater
to a relaxing spot on the virtual beach. Built as a learning community, Manpower
Island features a variety of virtual work resources, including an orientation
trail to teach “newbies” how to move around, interact and teleport
around Second Life; and a series of work-related stations offering advice on
creating a virtual resume, preparing for both Real Life and Second Life job
interviews, obtaining appropriate attire and finding a job in the virtual world.
One Year Ago
Manpower’s presence in Second Life was launched with a live
virtual event where an expert panel of Second Life avatars discussed the range
of employment issues arising in the World of Virtual Work, from recruiting and
job-seeking to virtual collaboration and cultural rules of engagement in virtual
worlds such as Second Life. Manpower has helped individuals and organizations
large and small understand and benefit from practices such as telecommuting
and outsourcing, and will bring the lessons learned from these experiences to
this next phase of virtual work.
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