Inbursa, the bank that operates the bus line's ticketing system, decided to replace a paper ticketing system with an all-electronic ticketing system. They new the transition would run smoothly only if trained personnel were on hand to explain the transition to the bus system's customers. And, time was of the essence.

Inbursa had just seven days to hire an estimated 700 new employees, including ticket sellers, ticket controllers and other customer service personnel. Inbursa turned to Manpower. Our experience, the short response time given to fill the vacancies and our proposal to staff the positions with older workers convinced the company we were the best for the project.

To help us recruit candidates, local broadcast companies provided free "public service announcement" airtime. We also relied on an established alliance with the Elderly People Institute (INAPAM) to help us get the word out. The 700 recruits who passed the initial assessment and hiring process were trained in just three days.