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  • Valid City, State or Zip Code: Vaughan
    Job Type : Permanent
    Date: Monday, 29 May 2023
    Our well-known client in the health and beauty/CPG industry in the Vaughan, ON area is growing and looking to add an Social Media Manager to their team. If you have hands on experience managing social media across several brands, then look no further, this role was created for you!

    competitive salary
    full benefits
    RSP contributions
    gym/recreation membership
    hybrid model (2 days WFH)
    Gratis program + free new product launch products
    paid parking
    growth opportunities

    The Role:
    Develop and implement a measurable social media strategy that supports business objectives, new innovation, and overall brand identity
    * Continue to grow the brand's community and followers on social media through existing and new programs
    * Collaborate with Content team and Brand team on engaging content concepts and calendar development
    * Responsible for posting the content developed by content/influencer team on a cadence and frequency that is on strategy
    * Act as community manager for all social accounts ensuring timely responses to all inquiries
    * Monitor & report on community health metrics, and contribute to weekly reports showcasing performance of priority social channels
    * Perform audits on social performance on a rolling basis and be able to present findings.
    * Monitor and report regularly on product feedback, online reviews, brand sentiment, competitive, KPIs and other performance metrics or goals to analyze performance of social channel to quantify the effectiveness of activations and drive scalable learning

    Focus on paid digital marketing for the brands, including the development and execution of full-funnel strategies that drive awareness and sales online (to e-retail partners) and in-store

    Partner with key platforms such as Meta, TikTok, Google, Pinterest, etc. and stay on the cutting edge of changes and innovation

    You Bring:
    3 years of experience as a Social Media specialist in Beauty or Fashion
    * Social Media Strategist using social media for brand awareness and impressions
    * Excellent knowledge of the social media landscape and best practices with focus on Meta, TikTok, Pinterest, and Twitter
    * Experience with doing audience and buyer persona research
    * Experience with managing paid social (specifically TikTok and Meta) and paid digital media campaigns along with deep understanding of social media KPIs
    * BA/BS degree in Marketing or relevant field