Email Marketing Specialist

Industry

Insurance

Advert ID

CAN_570374

Location

Waterloo

Job Type

Contract

Hours

Full-Time

Salary Range

Up to CAD34/hr

No. of Openings

1

Branch Information

Manpower Canada - (CAN) 2 Sheppard Avenue East 20th floor ON North York , ON M2N 5Y7

ContactNumber

877-876-7331

Job Description

Recruiting for Marketing Specialist for one of the leading companies in Insurance Sector Company.



The Email Marketing Specialist manages dynamic email marketing campaigns targeted to advisor and consumers and provides leadership and email best practice advice to key internal stakeholders and business partners. The Specialist is responsible for the continual evolution of B2B and B2C email marketing initiatives and white label Sponsor communications. The Email Marketing Specialist is responsible for managing and executing consumer and advisor focused email marketing initiatives and this position entails the creation of both email campaigns as well as tactical execution of email deployment



What's in it for you?

* Full 5-months contract with an opportunity for extension

* Pay Rate: $34 per hour + 4% vac pay

* Safe, clean work environment

* Work Location: Waterloo, Ontario (currently work from home due to COVID)



What is the job?



* Execution of internal and external email programs and campaigns using industry best practice techniques

* Manage expectations of internal stakeholders and ensure timely execution of email marketing initiatives encompassing Organization-to-advisor mailings, Organization -to-Sponsor mailings, Sponsor-to-Consumer mailings, and Organization -to-advisor-to-consumer mailings

* Act as the business liaison with the Email Service Provider, understanding their technology offering and enabling business partners to fully leverage the platform

* Increase email engagement using A/B and MVT methodologies. Tests will range from basic subject line tests to more complex, algorithmic experiments

* Keep abreast of the latest developments in email, mobile and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts.

* Understanding optimization methodologies and the situational application of such tactics to bolster campaign results is a key measure of success for this role

* Build relationships with key internal stakeholders to foster a collaborative approach to the execution of initiatives Establish, implement, and monitor digital communication methodologies to promote consistency across Canadian Division

* Working closely with Branding, Communications and Technology teams, monitor compatibility of email communications across platforms and devices, optimizing email structure to match target audience requirements

* Assist with training and support for email marketing efforts with internal stakeholders from across Canadian division







What do you bring to the job?



* 4+ years of work experience in Email Marketing

* Excellent communication skills

* Experience managing multiple stakeholders

* Strong knowledge of industry trends and latest technologies



Select Apply Now and qualified applicants will hear from a recruiter within 24 hours.



We love referrals. Visit manpower.ca/referral to easily share this opportunity with friends and family.



Manpower Group recognizes the importance of providing an accessible and barrier-free environment. We are committed to creating a welcoming, fair, and inclusive environment by offering equal opportunity to access our services. At Manpower Group, we are committed to providing accommodations, and will work with you to meet your needs.