Social Media Marketing Specialist



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Branch Information

Kenosha, WI - (USA) 7519 60th Avenue Suite 120 WI Kenosha , WI 53142



Job Description

Seeking a Social Media Marketing Specialist for a contract position lasting 6/2021, working for a client in the insurance/financial services industry, located in downtown Milwaukee (working remote initially).


We're looking for a Social Media Specialist who can elevate our Talent Brand and redefine our digital presence. In this role, you will collaborate with the Talent Acquisition and Talent Brand teams to deliver social strategies and develop the resources we need to empower recruiters to amplify the client voice. This role is part of the Talent Brand team for the Home Office, which is responsible for the attraction and selection of talent for Technology, Corporate, Intern, and Contingent roles. Your work will directly impact our ability to attract a large, diverse candidate pool.

* Partner with the AD Talent Brand to build and execute social and digital media strategies, including editorial calendars, to attract diverse talent pools

* Manage online communities by monitoring social media and employment review sites and responding to questions and comments

* Create and execute on advertising and social media calendars, including targeted social media employment/career campaigns.

* Work alongside the Design Lead to develop content that improves the perception of the client as an employer of choice

* Analyze metrics and platform data to continuously refine our strategies and content for better performance, measuring and reporting on the effectiveness of our content on social media channels


* 5 plus years of experience.

* Proven expertise across social channels, including knowledge of how to optimize content to drive maximum engagement on those channels and how to leverage social analytics tools to evaluate and manage performance

* Expertise building and refining social media strategies based on competitive and audience research

* Proven track record of taking work from concept to final execution within deadlines

* Exposure to web design, web development, CRO and SEO

* Proficiency in American English

* Openness to feedback and consultation, strong communication and presentation skills

* Desire to work in a fast-paced environment, balancing priorities and working well independently

* Strong collaboration, partnership, and support skills

* Mentor team members in Home Office Talent Acquisition/University Relations teams on incorporating Social Media into recruiting practices

* Experience in Talent Acquisition or University Recruiting is a plus