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SEO Specialist



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Branch Information

Manpower CORE 100 Manpower Place , WI - 53212 Phone : 414-982-1960



Job Description

Manpower is currently seeking a Search Engine Optimization Specialist for a 6+ month contract opportunity with a large insurance company downtown, Milwaukee.

Job Description:

The SEO Specialist is responsible for implementing SEO search marketing initiatives. The SEO Specialist can quickly understand and support initiatives that will contribute to the implementation of projects defined by an SEO Roadmap.

Key Functional Areas of Responsibility:

* Perform keyword research to optimize existing content and uncover new opportunities (gap analysis)

* Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

* Implement link building campaigns in coordination with SEO goals

* Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

* Keep pace with SEO, search engine, and internet marketing industry trends and developments

* Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

* Monitor and evaluate search results and search performance across the major search channels

* Work closely with the other team members to meet digital marketing goals

Professional Competencies & Qualifications:

* Knowledge of common SEO tools such as: Google Search Console/Bing Webmaster Tools, tools, SEMRush, Screaming Frog, Conductor/Brightedge/seoClarity

* Basic knowledge of HTML and CSS (not coding level)

* 1 - 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

* BS/BA degree preferred