Business and Data Analyst



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Branch Information

Manpower CORE 100 Manpower Place , WI - 53212 Phone : 414-982-1960



Job Description

Manpower is currently looking for Business & Data Analysts for a large insurance company in Franklin, WI!

Please note this is a short term role(3-6 months).

The Communications department is enhancing the use of metrics to measure performance of communication campaigns and the efficacy of our communication channels. Assistance is needed in developing best practices and consistent methods for tracking and sharing results across the department and with business partners. This resource will be the SME in all things Adobe Analytics and will use their excellent communication skills to teach the team not only the ins and outs of the system but how to use it most effectively to achieve desired results.

**Deep level of expertise Adobe Analytics and the ability to teach it to a non-technical audience**

* Utilize expertise in Adobe Analytics to provide training to Channel Managers and Communication Consultants, including how to use to extract and analyze relevant data.

* Participate in the development of a department dashboard that will aggregate information from a variety of sources into a tool the team can use to evaluate channels, communications campaigns and audiences.

* Develop a content format for sharing results across the department to help communicators more effectively do their jobs.

* Research new ways of gathering insights on channels we don't yet measure such as digital signage and the NM Experience.

Prefer certifications in Adobe Analytics. Background in using this tool in a marketing capacity to understand where user behavior is strongly preferred.

Hours of company operation is 6:30am-6pm- work hours will be within this time frame are flexible.

This is NOT a SQL/report developers position.