Marketing Director

Industry

Marketing

Advert ID

USA_457021

Location

Williamsport

Job Type

Permanent

Hours

Full-Time

Salary Range

Up to USD50000.00 per year

No. of Openings

1

Branch Information

Central PA Area - (USA) 2900 Plank Road North Suite 5 PA Altoona , PA 16601-9361

Branch Phone Number

814-944-3576  

Job Description

Job Purpose:

Assist in the creation and execution of marketing communication sent to prospects, customers, and stakeholders. Support other departments in effective marketing related tasks, branding and customer experience.



Duties:

* Learn RegScan™ products and services through training and tutorials.

* Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.

* Assist, design and maintain RegScan™ branding across all materials for public and private including letterhead, proposals and quotes, invoices, websites, and advertisements.

* Produce press releases in coordination with sales and management for new product, service and partner announcements.

* Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.

* Prepare marketing reports by collecting, analyzing, and summarizing sales data.

* Keep promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.

* Support sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.

* Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.

* Periodically attend user conferences and trade shows.

* Develop and maintain user assistance materials, how to videos, user help guides, FAQ, etc.

* Assist and support pre-sales process such as meetings, requests for information, general questions about products and services from prospective clients.

* Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

* Create powerpoint presentations

* Assist in website development



Marketing Coordinator Skills and Qualifications:

Bachelor's Degree or equivalent experience in field; Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, Planning, Microsoft Office, Adobe Creative Suite experience.

Job Type: Full-time