Manufacturing Marketing Manager

Industry

Marketing

Advert ID

USA/416241

Valid City, State or Zip Code

Eau Claire

Job Type

Permanent

Hours

Full-Time

Salary Range

80000.0 - 90000.0 YEARLY

No. of Openings

1

Branch Information

Eau Claire, WI - (USA) 1119 Regis Court Suite 100 WI Eau Claire , WI 54701

Branch Phone Number

715-835-2299

Job Description

What's the job?
• Develops annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year
• Conducting market research by visits to customers and non-customers
• Oversee marketing efforts including packaging, promotional materials, literature, catalogs, web page, etc.
• Increase the profitability of the portfolio and the quality of the product in all its dimensions (regarding market share, evolution, penetration, distribution, etc.);
• Perform a SWOT-analysis of the portfolio, eliminating non-performing products and driving new product development
• Transform consumer needs, market insights, trends, sales data and shopper insights into marketing plans and actions within the different channels
•Work closely together with R&D, sales and other departments, to deliver winning products;

What's in it for you?
• Great long term career opportunity
• Close knit community at work
• Direct hire position

What do you bring?
• BA/BS required in Marketing. Preferred: Master’s degree in Economics, Commercial Engineering or related field.
• Minimum 10 years Marketing experience including experience in category management with proven track record as high performer in B2B and/or B2C
• International and intercultural experience and mindset, preferably having worked and lived abroad.
• Experience in sales or marketing with a focus on trade marks