Tips for Writing an Effective Cover Letter and Resume

Strategies for crafting a standout resume and cover letter that highlight your achievements and display your personality.
Hands of male interviewer holding paper cover letter and resume. A woman is sitting next to him. POV is of the interviewee.

Job hunting can sometimes feel like solving a complex puzzle. Your cover letter and resume? Think of them as your personal treasure maps—each one pointing toward new possibilities and exciting paths. 

The path may not always be easy, but every step brings you closer to something great—and we’re here to help you every step of the way. Here are our top tips to help you stand out from the competition. 

Your Resume Checklist 

  • Be Clear and Concise: Think of your resume as your elevator pitch. You've got two pages, max. Each bullet? One line. Conciseness is key – capture the employer's interest without overwhelming them. Remember, sometimes less is more, and that's okay! Your experiences and abilities will shine through. 
  • Highlight Your Skills and Achievements: This is where you get to boast a bit (but in a good way). What makes you stand out? What have you accomplished that you're proud of? Have you increased sales by 30%? Did you streamline a process that saved time? Include statistics and numbers; they provide concrete proof of your brilliance. 
  • Use a Basic Design: Let's keep it classy and professional. A simple design ensures that the focus stays on you and your qualifications. Fancy graphics might look nice, but they can confuse the software and distract the reader. Stick to something clean that lets your words do the talking. 
  • Include Essential Parts: These are the building blocks of your resume. Your name, contact information, professional summary, experience, education, skills, and certifications, if applicable. It's like introducing yourself to a new friend; you want to give them the key details that make you, well, you! Make sure everything's there and easy to find. 
  • Include Relevant Keywords: In today's digital world, there's a good chance a computer program (called ATS software) will see your resume before a person does. So, seamlessly sprinkle in those keywords from the job description. Think of them as breadcrumbs leading the employer right to you. It's a tech-savvy way to say, "Hey, I'm right here, and I'm perfect for this job!" 
  • Craft It for the Job: Don't just send the same resume to every job. Tailor it! Look at the job description and think, “How does my background position me for success in this role?” Then, make sure your resume answers that question. It shows that you've put in the effort and that you're serious about this role. JobScan is a great tool that can help you do just that and become a step closer to getting that job you always wanted. 

The Cover Letter 

Once your resume checklist is complete, it’s time to tackle the cover letter. Picture this as your personal ambassador, offering the hiring manager a sneak peek into the real you. Beyond formalities, it's a handshake, a smile, and a chance to say, "Let me share my story." Ready to make it exciting and engaging? Let's explore the key points to craft a cover letter as incredible as you! 

  • Avoid Copying Your Resume: The cover letter is your golden opportunity to introduce yourself, not rehash your resume. Instead of summarizing your previous jobs, focus on sharing a compelling career journey story. What drives you? What are your unique strengths? Think of your resume as the facts and your cover letter as the heart and soul. 
  • Do Some Research: To write a knockout cover letter, you need to understand the company's culture, values, and goals. Check out their website, social media channels, or even reach out to current or past employees. Knowing what makes the company tick allows you to write a cover letter that resonates with them. 
  • Nail the Opening Line: First impressions stick, right? Skip the standard, "I'm applying for X position." Try something that reveals your passion or aligns with the company's mission. Like, “I’ve admired your commitment to sustainability for years, and I’m excited to bring my experience in environmental conservation to your team.” See what we did there? It's engaging, relevant, and personal. 
  • Focus on the Company's Needs: Now, let's talk about them. Yes, them—the company. Show that you’ve thought about what they need and how you fit into that picture. Use specific examples from your experience to illustrate how you can solve their problems or contribute to their goals. It's like saying, “I see you, I understand you, and here's how I can help you.” It makes them visualize you as part of the team. 
  • Tell Your Story: Who doesn’t love a good story? Share a brief, relevant anecdote that showcases your connection to the company or the role. Maybe it's a project you spearheaded that aligns with their values, or perhaps a personal experience that drives your passion for the industry. It adds flavor to your cover letter and makes you memorable. After all, people might forget facts, but they never forget a good story. 
  • Customize Your Letter: No two snowflakes are alike, and the same goes for cover letters! Make sure each one is tailored to the specific company and role. This means more than just swapping out the company name; it's about aligning your skills, experiences, and personality with what that specific company needs. It shows them you're not just looking for any job—you want this job. 
  • Show Your Personality: Let your genuine self shine. You can use AI as a helper, but be very careful! Your cover letter must be in your authentic voice. Use casual language, include humor if it feels right, or reveal a personal reason for your interest in this role. Imagine you're talking to a friend who wants to know why you're excited about this job. What would you say? Write that! 

Keep believing in yourself! Your unique skills and experiences are exactly what someone out there is looking for. With the right cover letter and resume, you’ll have a leg up on the competition. So, go out there and make them see the incredible person you are.

When you’re ready, search for the latest jobs here