Email Marketing Specialist


Advertising and PR

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Branch Information

Taylor, MI - (USA) 10115 Telegraph MI Taylor , MI - 48180 Phone : 313-291-2089



Job Description

The Email Marketing Specialist is responsible for designing and implementing various email marketing campaigns. They are to be involved from the initial concept to the execution of the campaign. These tasks include identifying potential customer targets with sales team, creating target lists, creating and reviewing email content, working with content management team and deploying email campaigns. The Email Marketing Specialist is also responsible for tracking campaign analytic and identifying areas to improve while providing insight on email best practices.

Essential Job Functions:

- Responsible for executing email marketing campaigns with GetResponse email software and manage any troubleshooting within email software

- Reviewing and managing creative design, the marketing message, proper linking and call-to-action for accuracy prior to submitting to the Marketing Manager

- Work with various sales teams throughout the company to craft emails that are relevant to the customer while keeping sales goals in mind

- Provide email analytics and execute experiments to improve customer engagement with our email marketing efforts

Minimum Qualifications

- Bachelor's degree in Marketing, Communications, Advertising or related field and/or equivalent training or experience

- Experience: Minimum of 1-2 years of email marketing management

Specific Knowledge, Skills and Abilities:

- Experience with GetResponse email software or similar software (required)

- Photoshop or In-Design skills (required)

- Overall understanding of digital marketing and best practices (email, web, digital ads)

- Ability to multi-task and balance multiple projects at once

- Experience with Microsoft Excel